juan antonio cebollada from inSuit presenting the video showing the accessibility tool working on the Betic Roman route website

inSuit presents the accessible Roman Baetica Route website at FITUR 2022

FITUR: accessibility, opportunity, and development. In January, inSuit participated in the International Tourism Trade Fair (FITUR 2022).

inSuit’s founding partner Juan Antonio Cebollada Gavilán was on hand along with the president of the Roman Baetica Route, Juan Manuel Ávila Gutiérrez, presenting “Web Accessibility for the Roman Baetica Route”.

Here, attendees learned how inSuit helps people with disabilities to navigate around the Roman Baetica Route website, making this tourism option available to everyone.

group of people from the Betic-Roman route together with juan antonio de insuit, posing for the photo.

This year, the focus of the International Tourism Trade Fair was FITUR Accessibility; an excellent opportunity to bring exposure to such initiatives that increasingly promote inclusive tourism.

Recall that FITUR is synonymous with the avant-garde, where technology, the future and sustainability are concerns that cut across every aspect of the tourism industry.

The aim here is to be able to identify future tourism trends, mapping out steps that will generate a positive impact for both visitors and residents.

Yet this also will serve the destinations themselves, promoting economic, social, cultural, and environmental development.

FITUR accessibility: the Roman Baetica Route within everyone’s reach thanks to inSuit  

It is important to highlight that the Roman Baetica Route is a fantastic tourist attraction that currently passes through twelve cities in the provinces of Seville, Cádiz, and Córdoba.

insuit log superimposed on top of many images of the localities of the Betic-Roman route.

This route crossed the southernmost province of Roman Hispania, which covers territories served by the Roman Via Augusta.

This includes legendary landscapes of great geographic and natural interest such as the Sierras Subbéticas Natural Park, La Campiña, the Bay of Cádiz Natural Park, and the Guadalquivir Valley. All of these areas can now be enjoyed through a website that is fully accessible to everyone.

This makes the Roman Baetica Route the first one to offer this service. This accessible tourist destination includes a number of different technical aids that allow optimal and autonomous navigation.

In the following video, our friend Fran from the Red Proyecto Social Discapacidad Tecnología (Social Disability Technology Project Network) navigates around the Roman Baetica Route website using inSuit.

How does inSuit promote Smart Tourism Destinations?

The Smart Tourism Destinations initiative represents the opportunity to offer cutting-edge technological infrastructure enabling the organization, planning, management, and interaction with the different stakeholders that are part of the tourism value chain, free of obstacles.

In this sense, inSuit proposes a simple solution that improves web accessibility and usability.

Based on WCAG and WAI-ARIA and custom designed to your website by web accessibility and usability experts, this platform-based solution transforms your website in real time, offering a series of tools enabling accessible navigation (technical aids).

juan antonio cebollada from inSuit presenting the video showing the accessibility tool being used by a person with a disability.

That is why inSuit is the accessibility tool recommended by the Smart Tourism Destinations Network in its directory of resources.

This revitalizes different tourist destinations through accessibility, technology, and innovation.

Which in turn stimulates production, development, and inclusion, as well as regulatory compliance.

Are you interested in learning how to promote your town as an accessible tourist destination?

Contact us! We will gladly provide you with a solution that will enable it to become a smart tourism destination.